Built by craft, worn by you.
The HANDDN Ambassador Program is an invitation to individuals who share a deep appreciation for watches, exceptional leather, and craftsmanship. As a HANDDN Ambassador, you become part of a global circle that represents our vision – “To be the leading brand in the handmade leather watch strap industry”, recognized for our commitment to quality, innovation, and the ability to enhance personal style.
Brinbaum Augustin
Paris, France
Raffael Frenner
South-Tyrol, Italy
Nic James
Kuala Lumpur, Malaysia
This program is not about volume or visibility alone. It is about alignment in taste, values, and respect for the craft. Ambassadors are invited to experience our products intimately, share them naturally within their community, and help shape how HANDDN is perceived around the world.
Brinbaum Augustin
How would you describe yourself and your relationship with watches and leather craftsmanship?
I’m a collector at first and with time it became my job as a photographer so I always try to enhance a watch with beautiful strap/bracelet. I also love craftmanship on leather I do love leather shoes, belt ect a lot so yeah leather is part of my daily wear.
What matters most to you in a leather watch strap?
The perfect sizing and fitting for a watch is the most important thing for me. The thickness, material ect have to match the watch 100% to make it shine!
Which watch brands do you most admire or collect?
Piaget and Eska
What motivates you to represent HANDDN as an ambassador?
For me HANDDN respect a lot of things I love in life, the making, the quality, the experience, the knowledge and the most important things is that it’s real peoples and passionate peoples behind it!
What unique perspective, experience, or value would you bring to our Ambassador Program?
I have access to a lot of insane and rare watch due to my job so I try to capture the best of watch making and leather work together.
Raffael Frenner
How would you describe yourself and your relationship with watches and leather craftsmanship?
I have a deep passion for handicraft and everything handmade. Whether it is watches or high quality straps.
What matters most to you in a leather watch strap?
Thinnees, quality, material and craftsmanship.
Which watch brands do you most admire or collect?
gerald genta, Chopard and Boucheron are the most repres brands in my collection.
What motivates you to represent HANDDN as an ambassador?
To know that I am representing the best straps available, made by guys that I had the pleasure to visit in Da Nang and that became friends over the years.
What unique perspective, experience, or value would you bring to our Ambassador Program?
I love the story why are my pictures and by doing that I have the possibility to feature the amazing Handdn straps on my watches, which inspires people to get straps from you too. Also to me, it’s a big bright to see most of my watches on Handdn straps which were made by the guys that I had the amazing pleasure to know personally. Also, I’m visiting a lot of important watch events like the watch auctions in Geneva, several collectors meetings with the most important being the global Longines collectors meeting and other events on which I have the opportunity to show your straps to fellow collectors and let them also experience them in the flesh.
Nic James
How would you describe yourself and your relationship with watches and leather craftsmanship?
I’m a watch collector who appreciates good design and craftsmanship. Straps are an important part of that experience, as a well-made strap can completely change the character of a watch and make it feel more personal.
What matters most to you in a leather watch strap?
A strap should feel great on the wrist, be well made, and give you different ways to change the character of a watch.
Which watch brands do you most admire or collect?
I’ve always admired traditional watchmakers such as Rolex, A. Lange & Söhne, JLC and Patek Philippe for their heritage and design. More recently, I’ve also started to appreciate independent brands like Moser for their creativity and fresh perspective on watchmaking.
What motivates you to represent HANDDN as an ambassador?
I enjoy sharing my passion for watches and how the right strap can transform them. HANDDN also stands out for its customer service and the genuine relationships it builds with collectors.
What unique perspective, experience, or value would you bring to our Ambassador Program?
I’m an active collector who enjoys being part of the watch community. I run the Malaysia chapter of The Horology Club and regularly travel to meet collectors around the world, building relationships and gaining insight into the different perspectives within the community.
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