Fears x Studio Underd0g The Gimlet

Fears x Studio Underd0g The Gimlet is a fresh take on the classic Brunswick model, bringing together two distinct British watch brands.

Collaboration

Fears Watch Company was founded in 1846 in Bristol, UK and remained a family-run business for over a century before closing in 1976. In 2016, Nicholas Bowman-Scargill, the great-great-great-grandson of the founder, revived the brand, restoring its legacy.

Nicholas has also been a supporter and friend of Richard Benc, the founder of Studio Underd0g—a young and energetic brand that has gained attention since launching in 2021. Known for its bold designs and creative approach, Studio Underd0g has released distinctive collections and special editions such as the Egg Theme, and Uneggspected Series.

Fears x Studio Underd0g The Gimlet

The Fears x Studio Underd0g The Gimlet is based on Fears’ smaller cushion-shaped Brunswick. The watch has a very nice size and measures 38mm wide, 12mm thick, and with a 43.5mm lug-to-lug. The L2L is great thanks to the short lugs, and on the side is an onion crown. Water resistance is 100 meters.

The collaboration happens on the dial, which has been designed by Studio Underd0g in their signature style. It is named after one of my favorite summer cocktails, the Gimlet which is made with gin and lime cordial. The clear color of the gin and the lime color of the cordial are both found on the base of the dial with a gradient from white at the top to lime at the bottom.

But of course, the color is Super-LumiNova paint, meaning that the dial glows in the dark. On top of that, there’s a 1mm-thick sapphire disc, attached with two pins, where they have printed the minutes track, Arabic numerals as well as both the Fears and Studio Underd0g branding, making them look like they float over the dial and cast a shadow on the base.

Inside, you’ll find the manually wound Sellita SW210 which beats at 4Hz and has a 42-hour power reserve. The Fears x Studio Underd0g The Gimlet comes on a Vert Marquis leather strap made by The Strap Tailor and closed with a pin buckle that has both Studio Underd0g and Fears branding.

The new Fears x Studio Underd0g The Gimlet is limited to 200 pieces and priced at £1,000 with taxes. The watch will be available only during the British Watchmakers’ Day event on March 8th, 2025. See more on the Studio Underd0g website.

Strap Recommendations For The Fears x Studio Underd0g The Gimlet

The Olive Saffiano Strap brings both durability and style to the Fears x Studio Underd0g The Gimlet. Saffiano leather is known for its textured, cross-hatch pattern, which not only adds a refined look but also improves resistance to scratches and daily wear. The olive tone complements the watch’s gradient dial, enhancing the lime-green glow with a subtle, earthy contrast. This strap pairs well with neutral and warm-toned outfits, making it a great choice for both casual and business settings. Whether worn with a tailored blazer or a relaxed linen shirt, it adds a touch of character without overpowering the watch’s playful design.

• Olive Saffiano Leather Watch Strap $89.00

The Green Suede Strap offers a softer, more relaxed feel that perfectly matches the fresh and lively aesthetic of The Gimlet. Suede’s natural texture gives it a slightly rugged yet inviting appeal, making it comfortable on the wrist while adding depth to the watch’s overall look. The deep green shade blends smoothly with the dial’s lime gradient, creating a cohesive and eye-catching combination. This strap shines in casual and smart-casual settings, making it a great companion for weekend outings, laid-back gatherings, or even a summer event where the watch’s vibrant dial can stand out as a conversation starter.

• Green Suede Leather Watch Strap $89.00